Case Study : Supply Chain & Retail - Elevating Our Retail Pharmacy Experience

The Challenge:

Patients visit our 445 network pharmacies every day for everything from support and advice to obtaining the medicines they need for healthy living. Pharmacists are one of the most trusted professions in Ireland and are utilised extensively with seven out of eight Irish adults visiting a pharmacy every month on average. Furthermore, 42% of the Irish population live within one kilometre of a pharmacy. Our extensive network of locations across the country uniquely positions the division to develop a trusted healthcare offering to patients nationwide.

Our Solution: 

Our pharmacists can support patients with a wide range of health initiatives such as vaccination programmes, blood pressure monitoring and general health and well-being advice in a local community setting. Every pharmacy in our network now has consultation spaces for customers to discuss their health concerns privately. Retail pharmacy is more than just a retail prescription-dispensing offering; customers seek a pharmacy team they can trust to address their concerns and make healthcare accessible and understandable. In a recent survey, over 80% of patients said they always or predominantly visited the same pharmacy reflecting the loyalty patients place in a service they trust. Our Retail team has focused in recent years on developing our service offering to truly become our customers' healthcare partner. During 2024, our customers rewarded us with very strong results in the annual CXi Customer Experience survey:


» All four of our brands in the top 12 brands in Ireland,
» Life Pharmacy awarded number one brand in Retail and number two brand overall,
» Hickey’s Pharmacy number nine brand in Ireland.


These outstanding results reflect the dedication of our team in cultivating a patient-centric culture, with a strong focus on earning the loyalty and trust of our customers.

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